Why This Matters
When addressing problems for those at the bottom of the pyramid (BoP) it is vital to remember that people in these markets are consumers who are interested in investing in products that are affordable and beneficial for themselves and their families. Gyapa Enterprises provides these consumers with a choice and affordable options on the market while also creating employment opportunities through the production, distribution and retail. Enabling and supporting opportunities for growth and improvement through a social enterprise model is key to furthering the development of Ghana. We have looked to create a business that is suited to the West African market, and strive to provide products that people want which at the same time enhance everyday life.
Gyapa Enterprises has positively impacted more than 2 million people since 2007.
Alleviating Financial Burdens:
Improving the Environment We Work In:
Gyapa cookstove customers, retailers and producers discuss the impact that the fuel-efficient stoves have had on their lives
We reach low-income households and provide cost-efficient products that solve development challenges.
View Gyapa Cookstoves Distribution in a larger map
Our Value Chain
This map illustrates the Gyapa Enterprises network in Ghana. This interactive feature showcases our value chain and puts a face and a name to a location.
Each pinpoint contains a photo and a description of our producer or retailer partners. Click on the pins (left) to meet our partners and end users.
Purple: Gyapa Enterprises Offices
*The expansion of this map is ongoing.
We help overcome barriers to physical and financial access to high-impact products.
Our integrated production, distribution and sales networks stretch into difficult to reach areas and allow for the benefits from these products to be realized at a significant scale.
High distribution costs are diminished by the use of local supply networks and entrepreneurs. These partners piggyback products cheaply onto existing supply routes in order to reach scattered markets, often with poor infrastructure. Our ability at cost effective distribution has been proven through sales growth of 68,000 stoves sold in 2007, with current levels at 134,243.
With the challenge of access appropriately managed, we are able to reach a larger market with cost-efficient products that solve challenges faced by low-income households.